Consumer trust turns into loyalty - Microsoft came to this conclusion in itstarget marketing research. This is confirmed by the unique case of the shoe brand Crocs, which was able to increase the revenue from sales in E-commerce by 52.4% thanks to the high level of customer trust in the company. And this is during a global pandemic! Reference: Crocs is one of the most recognizable American shoe brands, the products of which are made of polymer material Croslite. The stores of the chain are represented in more than 90 countries of the world, and the annual amount of sales is more than 1 billion dollars. USA.
How Crocs increased E-commerce revenue by 52.4% during the pandemic Crocs is one of the most famous shoe brands in the world Crocs heard EL Salvador Mobile Number List the audience's pain and helped solve it In the midst of strict quarantine restrictions and the maximum workload of medical facilities, the Crocs brand has launched a special charity initiativeFree Pair for Healthcare. As part of the program, in less than two months, the company donated 860,000 pairs of shoes worth $40 million to doctors. USA. "Like everyone else, we're keeping a close eye on the news and doing our best to map out the most effective way to help where we can.
In the last week (before the launch of the initiative - ed.) we talked with medical workers, their institutions and even with their families and friends, and they specifically requested our shoes to ensure that they are easy on their feet," commented the first the day of the launch of the project, the president and chief executive officer of the brand, Andrew Rees. Now having fully implemented this initiative, Head of Global Marketing Heidi Cooley was able to declare onAdvertising weeks 2020(Advertising Week 2020) that the level of trust shown to them by the brand's audience is a long-standing goal in recent years.
How Crocs increased E-commerce revenue by 52.4% during the pandemic Crocs is one of the most famous shoe brands in the world Crocs heard EL Salvador Mobile Number List the audience's pain and helped solve it In the midst of strict quarantine restrictions and the maximum workload of medical facilities, the Crocs brand has launched a special charity initiativeFree Pair for Healthcare. As part of the program, in less than two months, the company donated 860,000 pairs of shoes worth $40 million to doctors. USA. "Like everyone else, we're keeping a close eye on the news and doing our best to map out the most effective way to help where we can.
In the last week (before the launch of the initiative - ed.) we talked with medical workers, their institutions and even with their families and friends, and they specifically requested our shoes to ensure that they are easy on their feet," commented the first the day of the launch of the project, the president and chief executive officer of the brand, Andrew Rees. Now having fully implemented this initiative, Head of Global Marketing Heidi Cooley was able to declare onAdvertising weeks 2020(Advertising Week 2020) that the level of trust shown to them by the brand's audience is a long-standing goal in recent years.
